Pezcrown was founded in Taipei in 1990. We design, sell, and market consumer electronics and lifestyle products for the modern market. We bring life to sound through Adidas, Marshall, and many leading brands from Northern Europe and develop strategic plans to integrate the best online and offline channels. The first Pezcrown physical shop called Urban Units officially opened in June 2013—Taiwan's first Scandinavian-style consumer electronics boutique, with a selection of Nordic design concept products to satisfy the needs of consumers. In addition, Pezcrown has an official online shop and nine exclusive brand stores in Taiwan, and we will continue to expand the number of chain stores. We have developed high-tech multinational brands since 2017, built distribution data and a Customer Data Platform, and built a full-fledged official website with branding, customer services, online sales, and data analysis as the main entrance to invite business investment. We plan to launch the newly opened Nordic lifestyle coffee chains in 2023, aiming to bring the Scandinavian lifestyle of the daily coffee break to Taiwan. We have achieved a comprehensive marketing mode that interacts with consumers online, offline, and at all touch points in their life.